Thursday, November 25, 2010

Establishing Your Business Network

The business network is one of the most valuable tools that any business can possess. While having a great business idea and or product can get you rolling, the connections you make with the business world are what keep you going. Business networks don't just fall in your lap, either. They are something every business owner needs to work on developing and refining.
Build your network
The initial creation of your business and its products and services can lead us to focus on developing these aspects, while neglecting the development of growth. Business networks allow us to reach out to others and help our business grow- and the effect is mutual. This two-way street is important to keep in mind. While it may seem that someone is valuable to you, they will need to see you as a beneficial network to them as well. So keep in mind that you have to bring value to the table, too.
Interact with established business networks
One of the best places to start your own networking is with those that are already searching for their own business networks. Whether it's online or local, there are groups whose primary purpose is to network. These meetings can be regular or casual, but it is imperative that if you join. You must create an image that others want to work with (be courteous to others).
Online, you can use your own media sources, such as your web page, social media accounts, and business forums to interact with others. While networking with other business is important, there are often individuals, some you man know and others you may meet, out there that can help you in your business venture. Always keep an eye out for future network opportunities, wherever they may exist.
Network with the right people
When you network for your business, it's all about meeting people. But, it is important to remember that not everybody is going to be able to offer your business a valuable asset (advice, connections, benefits), so you need to spend your time wisely. Stick with connecting to those that are going to provide a value to your business and avoid spending precious time with those who won't benefit you (or even hold you back). This keeps your network flowing smoothly, preventing any cholesterol from clogging up the arteries of your business.
Making the connection
Handing out a business card or your e-mail address isn't the only step to networking. In business, relationships are developed with an investment of time, just like a friendship. You can't hand out your name and expect folks to immediately bond with you- so you talk to them. You work at building a relationship of trust by continuously interacting with them. Social media is an awesome business device, so take advantage of it. If you have profiles on Facebook and Twitter, make sure you keep up with them and interact with your fellow networkers as well. Discussion and advice are usually common on forums, so make sure you get in there and get involved with your networks.
Building your business involves more than just the business itself, it's also about those around you. What can they do for you, and what can you do for them- develops a relationship. These business networks are precious to a growing business, allowing new doors to open in every direction, and thus helping us grow towards success.

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